I’ll bet that just about everybody has seen the movie Field of Dreams, starring Kevin Costner. In this movie, Ray, an Iowa farmer, hears a voice saying “build it and they will come”. While this made for a very entertaining movie, nothing could be farther from the truth from a web design perspective. In the five years that I’ve been involved in web design, the rules pertaining to increasing Page Rank and gaining visibility for your website on the first couple of pages with Google (or any other search engine) have changed at least five time. Sadly, too many of my customers believe all they must do is launch a new website, then watch as it attracts visitors to their new website. Nothing could be farther from the truth.
At North Texas Web Design, we believe most website owners should consider advanced Search Engine Marketing (SEM) once their new website is launched. However, and unlike many other web design companies, North Texas Web Design doesn’t believe SEM should costs thousands of dollars monthly. Depending on how much time you as the website owner are willing to put into SEM, your costs can be as little as a few hundred dollars a month, with strong deliverables provided to you every month, demonstrating how SEM is working to promote your website.
Advanced SEM – Listed below are some of the major elements of SEM as offered by North Texas Web Design:
- Complete website analysis, to include:
- Page analysis
- Reputation analysis
- Bookmark analysis
- On-page optimization, to include:
- Meta tag and ALT tag compliance
- Optimized robots.txt
- Use of sitemap.xml and ror.xml
- Review of h1-h6 tags as it relates to keyword relevance
- Monthly Work Plan, to include:
- BLOG articles
- Weekly Meta-analysis
- Checking internal links
- Update Page Rank stats
- Update BLOG posting
- Directory submissions (250-300)
- Bookmarking submissions (50-75)
- Search engine submissions (50)
- BLOG posts (4)
- SMO on Twitter, Facebook, Stumbleupon …
- Article submission
- 3-way link exchange
If you’re interested in advanced SEM, North Texas Web Design will gladly provide you with a detailed plan designed to increase your Page Rank and visibility on the web.