Is your website still not responsive? – You are missing out!

Is your website still not responsive? – You are missing out!
June 19, 2015 Mike McLeland

Is your website still not responsive? – You are missing out!

If your website is not responsive yet, you are missing out.

Is your website still not responsive? – You are missing out! - North Texas Web DesignIn today’s world, a website is a necessity, especially one which can be accessed from a range of devices, especially mobile devices. StatCounter indicates that the use of mobile devices to access the Internet has increased 67% in the last year, making it one of the main internet access points for millennials and tech gurus alike.

There is now a big difference between responsive sites and mobile-friendly sites. Mobile friendly sites offer mobile versions of your existing website with the same elements and navigation buttons featured on your regular site. The one drawback to this is that visitors using their mobile devices will need to regularly zoom in and out again while scrolling to locate the information that they want.

A site that is a mobile responsive site will automatically change the layout of your website and the content therein to best fit whatever device is being used to access it at that time. One of the biggest benefits to a responsive site is that viewers can locate the information they want without having to scroll or zoom in and out. This results in an improved user experience.

And on top of that, a recent Google update has begun rewarding sites that are mobile responsive with better rankings in the SERPS.

There really is no argument anymore for not being mobile friendly.

 

Pros and Cons of Responsive Websites

Having an unresponsive website really serves to alienate mobile visitors. Unresponsive sites are not flexible in the appearance or the functionality afforded to mobile visitors, making it more likely that the difficulty of use will coerce them into turning to a competing website.

On the other hand, mobile-friendly versions of a website will provide a wholly unique experience which is customized to benefit the viewing platform offered by which ever mobile device is being utilized. Having a responsive website design provides a single URL and single website for your company, making it easier to maintain compared to dividing your time and effort to keep track of your standard desktop site and your mobile-site. This affords you the opportunity for improved time management in conjunction with better customer satisfaction and website maintenance.

Additionally, responsive websites are significantly more forward-thinking, allowing you to stay ahead of the constant changes that flood the mobile device industry. You can alleviate re-optimization for compatibility with each new device as soon as it hits the market; now you can sit back and watch as your site is already prepared for the changes.