Serving clients in and around McKinney, website optimization is one of the wide range of internet solutions that North Texas Web Design specializes in, as well as website design and development.
Business owners are more aware than ever of the need to understand and implement at least the basics of website optimization, a.k.a, search engine optimization (SEO). However, based on the many BLOGS and websites which discuss web optimization, it’s obvious that there’s a lot of uncertainty over what makes up “the basics.” If you don’t have access to a really good and trustworthy SEO contact, it can become very confusing, as there’s a lot of misinformation about web optimization strategies and tactics on the web today.
Following are 10 Essential Website Optimization Tips
- Website optimization requires a commitment – Unfortunately, website optimization isn’t a one-time event. Algorithms change all the time (sometimes daily). This means that tactics that may have worked a few years ago – or even a few months ago – may no longer work. Website optimization requires a long term commitment in order to keep and surpass your prior rankings.
- Be patient – As noted above, SEO takes time. Results often take months to see; this is especially true if you’re in a very competitive industry and are competing against other companies who’ve been engaged in SEO for a long time.
- Have a GREAT Website – Everyone wants to be number #1 on an organic search. The first thing you need to do if you really want to be #1 is to ensure that you have a really great looking website – one to the top in your industry. If you do not, then you need to do something about it. Hire a professional web developer to completely redo your website. Make your competitors notice your website!
- Keyword Research – Whether you’re on a tight budget or not, you need to do your own keyword research. There are free versions, such as Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Another good FREE tool is Google’s AdWords Keyword Tool.
- Web Analytics – Clearly define your web optimization goals, and in doing so, implement Google Analytics. Google Analytics are FREE and yet offer the best and most professional analytics in the industry today. If you don’t know how people are finding your – what page they are on when they leave your website – how in the world can you effectively optimize your website?
- SEO Friendly URLs – The URL is the most important on-page SEO factor. Once you understand the relevant keywords in your industry, use these keywords in your URLs and file names. However, don’t overdo it. A file with too many hyphens will look like spam and users may be hesitant to click on it.
- Page Titles – It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.
- Consider Pay Per Click (PPC) – Whether you use Google’s AdWords or some other PPC service, this is a great way to get instant search volume for your keywords. Yes, it costs money, but if you have the budget it’s well worth the investment. It’s also the short term solution if you want immediate results for testing purposes or some quick leads for the time being.
- Use a Sitemap – Search engine spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu or if your website has a lot of pages.
- Social Media – The value of the Social Media has never been greater than it is today! If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Quora and/or Yahoo Answers to position yourself as an expert in your industry. All business should also make use of Twitter and Facebook, as social information from these represent a growing part of search engine rankings used by Google and Bing.
North Texas Web Design strives hard to stay abreast of all the latest website optimization trends for our clients in and around McKinney. If your website is not getting the traffic you desire, or if you are launching a new website and face the daunting challenge of being found over your competition, the first thing you should do is optimize your website.