Top 5 Reasons to Focus on Mobile Commerce?

Top 5 Reasons to Focus on Mobile Commerce?
May 23, 2015 Mike McLeland

Top 5 Reasons to Focus on Mobile Commerce?

If you’ve been following the recent trends in Mobile Commerce (hint: it’s going up), then you will already be aware of the importance of focusing on Mobile Commerce with your business.

Let’s take a look at the top 5 reasons why:

Top 5 Reasons to Focus on Mobile Commerce?1) Mobile Commerce is on the Rise!

In a now undeniable trend, the amount of customers who are shopping from their tablets and mobiles is growing. Way back in 2013 internetretailer.com announced that over half of eCommerce traffic was coming from mobile devices, leaving sales originating from a desktop PC in the minority.

In 2015 this is still the case.

2) Customers prefer Mobile Websites.

When faced with the choice of downloading an app or shopping directly from a well-optimized mobile site, shoppers choose the site. Make it convenient for your shoppers by having a smooth mobile site in place.

3) Mobile Payments are Beneficial to Everyone

Customers love to be able to make payments from their mobile devices, which is obviously also a win for the retailer. Allowing customers the option of paying on mobile devices via Paypal, Google Wallet or Verifone is likely to increase the number of completed purchases and reduce abandoned carts.

4) Mobile encourages Social Shares

Take advantage of people’s natural instinct to share via mobile. Customers love the ease of sharing on Twitter, Facebook, Pinterest and Instagram while on the move, so make it easy for them by including ‘share’ buttons on your mobile-optimized site.

Word of mouth referrals are some of the most powerful referrals you can get, as they give social proof and increase trust and recognition of your brand.

5) Mobile Re-targeting Works

Google tells us that the vast majority of people use more than one device to complete a task, so using mobile re-targeting is extremely effective. Your ROI on ad spend will be increased as your mobile ads are served up on desktop PCs and your targeting follows people from device to device.

The future of mobile commerce is undeniably bright, and investing in your ability to harness the power of that growth is something you should do immediately.

Failure to do so may even compromize the growth and ultimate success of your company.