Achieving Business Goals
For many time-strapped business owners in Frisco, Texas, web design is one of the last things on their mind, which can lead to the business having an outdated or unprofessional design. Unfortunately this means that these businesses will miss out on desired results, such as sales, as well as repeat visitors – 88% of web visitors are less likely to return to a website if they have a poor experience. With a quality website small business are better able to capture their audiences and develop long-term relationships with them. A good website can expand the reach of a business and open new or underserved revenue channels.
The basic foundation of a building a modern business is a well-designed website. 94% of people listed web design as the reason they rejected or mistrusted a website. If they are rejecting or mistrusting the website, they likely have the same feelings about the business behind it. Today’s consumers depend on the Internet to meet many of their needs. Having a professional website that instills trust in visitors is a requirement – it is very much a “must have” rather than a “nice to have.” Business owners that neglect the design of their websites are essentially neglecting the (quite large) segment of their customers that use the Internet to accomplish their goals.
Customers in are not the only ones with goals. Every small business in Frisco has objectives or milestones they want to reach. Businesses want their customers to understand their products or services as well as the mission behind the company. Websites are a great place for businesses to share this information with consumers. The website should represent the company and the work that it does. It should also be a driving force behind the connection between the business and the customer. Having a well-designed website makes these processes easier on everyone involved. The business can get its message across and consumers are getting the information they need in order to feel comfortable with making a purchase. Good website designs yield better ROI, with the added benefit of being cheaper than more traditional media, such as print campaigns or radio and TV advertisements.
In short, if you haven’t yet updated your website and improved its design, you shouldn’t wait any longer. Having a well-built and well-designed website has never hurt a small business. In fact, it has created many new opportunities for these businesses to grow and move to the next level of operations.