After You Launch Your Website – What Next?
If you own a business, you need a website. Some business owners think the only reason to have a website is to sell your product on it. But that simply is not true. Having a presence on the web does far more than enable you to sell your product online. Your online business presence helps people find you, helps you advertise your product or service, allows you to answer questions when you are closed, and it helps people find you among other things.
So, the answer to the above question is this; once you launch your website you have to optimize it. Optimizing your website helps search engines find you and your product, lets people know basic information about you, such as where you are located and what you do, and it also helps to convert searchers to customers.
Finding You Comes First
The first thing you want your website to do is to help people find you. This is done by attracting the attention of search engines through Search Engine Optimization, or SEO. Though Google isn’t the only search engine it is the one used most frequently so most websites are “optimized” for Google.
When you look for something on the internet, you type a word in the search bar. The search engine then looks at that word and searches its index of previously discovered websites and lists them for the searcher. Search engines catalog websites based on keywords found in the text on your web pages. If you have a hardware store, for example, then hardware will be found on your website. However, using keyword phrases can narrow it more, such as tool rental, plumbing, electric, and tools North Texas. This narrowing helps you go higher on the search list, depending on the phrase entered by the searcher.
What Else Should I Do?
You also should establish landing pages. A landing page will give basic information such as your exact location, store hours, contact info and any deals you may be running but its main function is to convert searchers to customers.
A landing page can let someone sign up for emails about your deals. It can offer a discount to people who sign up for your mailing list. If you sell online, it can have a “buy now” button for each of your products. It can also link to a FAQs page, a DIY blog or your social media sites. It should always allow you to transmit the page to their friends.
North Texas Web Design specializes in designing and optimizing websites. If you already have a website and want us to review it or if you don’t have one and want your business to join the internet age, give us a call.
This is also where a Google Business Page helps. Google business pages are free but invaluable. They contain a profile of your business. As an added bonus, once you have a Google Business Page your store shows up on maps generated by search engines. This makes it easier for customers to see how close they are to you and how to get there, all with a one-click search.
See what some of our customers say about us!
Working with North Texas Web Design has been a great experience. As a client I have been treated with the utmost professionalism and respect. I truly appreciate the trust relationship I have built with Mike and his team. I highly recommend North Texas Web Design for building and maintaining not only a web site, but a web presence for my brand and my company!
Stan Mefford with Just Shoot Safely
Working with Mike at North Texas Web Design has been a breeze! He is able to take my ideas and make them happen. He gave us exactly what we wanted and with very fast service!
Angela Williams and Your Super Inspector
The most important thing these days is SERVICE…period. That is, a company provides it, or they don’t! Now don’t get taken like we all have, there are many levels of service from basically nothing (“are you sure you have the device plugged IN and turned ON?” or “I can’t understand what you are saying, can you speak English? or do you even know how to spell WEB PAGE?….totally useless service) to placing the service call, having a human answer the phone that can speak and understand English without a “out on the edge” accent and expeditiously remediate the problem! One that is with you the entire way. In my opinion PWD/NTWD provides the highest level.I have been with NTWD for about 5 years with several Web Sites and numerous email accounts and yes I did have a glitsh, well more it was a change of server. I was on the phone with them and the problem was resolved, just like that! It wasn’t really a problem but a change in configuration, even better.The next most important thing is quality. NTWD provides top quality work. Basically anyone can build a web page or host data or email. Mike at NTWD delivers the best that is possible, always there and only a phone call away….if you happen to need help. SECURITY????? That is a big concern and should be of everyone! I am totally concerned about security but not with my NTWD services. I know they are covered, Mike keeps up with technology.I have a choice and so do you. You want to have a strong and SAFE site and service? Do not go any further, simply go to NTWD. As an overall package (design and service), there is none better.Dang I forgot to mention money, fees, skins, bucks, green backs, dough, bread….etc. You want a strong quality product (and service) for a very reasonable price……. The work is done for you. Go to NTWD. Don’t go anywhere else. If you already have, get your tail to NTWD as soon as you can.
By Gordon McAleb of Einstein Engineering