Effective Web Design takes Planning
January 19, 2012 Mike McLeland

Effective Web Design takes Planning

Posted in Uncategorized

Whether you’re looking for your first website, or your considering a website re-design, you need to consider several major decisions.  Listed below are a few of the the steps critical to web design used by Frisco Web Design, a dba of North Texas Web Design.

The main purpose of any website

In order to build an effective website, you must first understand the business or organization’s needs.  Listed below are just a few of the more important questions you should consider:

  • Are you trying to build a brand?
  • Are you trying to sell a product over the web?
  • Is your main goal simply advertising?
  • Are you attempting to earn affiliate commissions for sales or leads
  • Is your main objective to provide customer service or support

Effective Website Navigation

Simple and intuitive web navigation is critical to every website design.  Web navigation that is difficult for visitors to understand will see them leave your website very quickly.  Effective web navigation guidelines used by Frisco Web Design includes:

  • Vertical (left or right side) menu
  • Tabs – typically near the top of every page
  • Search feature – important if the site has a large or complex database application
  • Bottom links – typically found in the footer
  • Site map – shows the website structure and has links to all pages

Search Engine Friendly Websites

There are several key rules to building an effective website that search engines love to visit and index.  Every page on your website should be optimized for the web, not just the Home page.  Listed below are the key guidelines followed by Frisco Web Design.

  • Unique title for each page
  • Meta tag description limited to no more than 250 words
  • Effective use of H1 – H6 tags
  • A quick and obvious Call to Action on the Home page
  • Effective use of keywords and keyword phrases that are aligned with the text in the body of each page.

If you are looking to build a new website, or your existing website is in dire need of a “new coat of paint”, we invite you to consider Frisco Texas Web Design.