How to Improve Navigation on your Magento eCommerce Store
If you have an eCommerce site, you need a platform to run it on. One of the more popular and effective eCommerce platforms is Magento. It has excellent out-of-the box features, but also is fully customizable so you can better serve the needs and habits of your customers. Magento works for businesses of any size from a small business to an enterprise sized business.
With Magento, navigating your website is a breeze and makes it easy for your customers to use regardless of their technical skills. Unlike many platforms, Magento’s search options don’t require the page to reload each time you add a filter. This makes searching your site faster and less frustrating for your customers. Layered Navigation is what makes this possible.
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What Is Layered Navigation?
When you search for a product on a website, you want to be able to make the search criteria as narrow as possible. You don’t want to have to go through twenty pages of products, especially since most of which, have nothing to do with what you are looking for. If you are on a site that has a search navigation bar that has multiple categories that you can narrow your search by, you are looking at layered navigation.
Layered navigation employs filters that are based on the check boxes that the customer ticks off. They can be the brand, size, color or a wide variety of other choices. Each of these boxes narrows down the search criteria and delivers more targeted results for your search. The more targeted the search, the less results that are returned. This means you have less pages to scroll through to find the product you are looking for. This makes for a happy customer. Though this makes your customer happy it is only as good as the amount of time and effort that you put into the search configuration.
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How Often Do You Have to Do This?
How often you must do this and how long it takes depends entirely on you. The initial setup is time consuming. You must match your catalog with the filters you wish to apply. You set an anchor category, such as apparel. Then you will set a filter attribute like men, women, or children. How many filters you wish to apply is what will determine how long it takes to set up. As you add products to your catalog, they will automatically appear in the search results if you set it up correctly. If you want help or further explanation, North Texas Web Design has the experience you need. Contact us if you’d like to know what we can do for you.