How to Make An eCommerce Website SEO Friendly

How to Make An eCommerce Website SEO Friendly
March 21, 2017 Mike McLeland

How to Make An eCommerce Website SEO Friendly

If you have an eCommerce website, then you likely want to be brought up in as many web results as possible. The best way to achieve this is by making sure the website is SEO friendly. Making an eCommerce website SEO friendly is not exactly the same as you would for a standard website, but many things do cross over. Here are some great tips that can help you make your eCommerce store rank a bit higher.

How to Make An eCommerce Website SEO FriendlyTips to Help Give Your eCommerce Website an SEO Boost

1 – Use your brand name in the URL

This may be common knowledge to some, but not to everyone. You need to take the time to consider what your brand name is going to be before buying the website. You don’t want something too long. It should be just long enough to get the brand in there and be easy to remember.

2 – Make sure your eCommerce store has a Sitemap

If you want the web crawlers to be able to tell everything that’s on your website, you need a sitemap. This is a roadmap of how everything on your website is connected, and an important part of your SEO ranking. Make sure that you cater to the search engines that you want ranking you as high as possible.

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3 – Make sure your website is Mobile Responsive

This is commonly overlooked, especially for older websites. If you want to give your website the best possible chances of being able to bring in the most viewers and get the best SEO scores, you need to have a responsive website. This is the only way a smartphone user can really see everything on your website and use it effectively.

4 – Website Speed is Critical

The faster your website loads, the better your SEO score. This can be difficult to manage with larger eCommerce websites, but it is workable. Make sure to use pictures where applicable, but not everywhere, and avoid flash. These can commonly slow down site speeds significantly.

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5 – Use Meta Information

The more information you can put in front of someone that is looking an item up that you sell, the more likely they are to consider purchasing from you. Don’t give a tiny bit of info, put a description of what you are selling. Entice people to come in and look, then to buy! It will have positive effects on your SEO efforts, too.

Don’t forget to put an SEO strategy behind your eCommerce websites. They need to have the same time and dedication put into them if you want them to succeed.

For more information about an eCommerce website, contact North Texas Web Design at (214)534-6830.