With over 250,000 merchants using Magento today, Magento is one of the eCommerce industry’s most popular platforms. Magento’s expansive feature set and complete customizability make it an excellent platform for merchants who have the resources to best implement advanced technology.
Currently, Magento comes in three versions:
- Magento Community Edition (CE)
- Magento Enterprise Edition (EE)
- Magento Enterprise Cloud Edition (ECE).
Within this article, North Texas Web Design’s focus is on the features of Magento CE.
Magento is a robust platform with powerful capabilities. However, Magento is not for beginners. Magento can pose a serious challenge to merchants with little to no tech experience. In fact,
Despite some of the complexities of Magento, there is no doubt that Magento is an excellent eCommerce platform. In fact, more top internet retailers use Magento than any other platform. In the past two years, Magento has won three notable awards to prove it:
- #1 Platform Internet Retailer Top 1000 (2015)
- #1 Platform Internet Retailer B2B 300 (2015)
- #1 Platform Internet Retailer Europe 500 (2016).
Magento is trusted by high volume merchants worldwide, including Zumiez and Burger King, and facilitates over $50 billion in transactions annually.
Specific Size of Business
Magento works best for mid-size to large businesses, mostly because of the time it takes to build and customize your new eCommerce website. It’s important that a store using this platform has the resources to hire a developer to do the heavy lifting – such as North Texas Web Design.
Hardware and Software Requirements
Like previously mentioned, you’ll have to research your own web hosting when you begin with Magento. North Texas Web Design partners with Simple Helix to host all of our Magento websites. Simple Helix has proven to be an outstanding partner and consistently delivers performance expected by our Magento clients.
Magento has an impressive list of features – some of which include:
- Numerous Admin features
- Inventory management
- Numerous shipping options
- Marketing – create flexible coupon codes and make those codes available for offline distribution.
- Customer groups – group your customers based on location and demographics. Market to them accordingly.
- Related products – show related products, up-sells, and cross-sells: Inspire more purchases.
- Persistent shopping cart: Your customers’ shopping carts save when they leave your site.
- SEO Tools
- Google Site Map
- Friendly URLs
- Meta-information: Write meta-data for products, categories, and content pages.
- One-page checkout: Make checkout quick and painless.
- Guest checkout: Customers can check out as guests or create an account.
- Google Analytics Integration
- Mobile Friendly
- Integrations and Add-Ons
For more information on Magento and getting you a robust eCommerce web solution using Magento, contact North Texas Web Design at 214-534-6830.