Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites. While a relatively new innovation, North Texas Web Design offers state of the art Social Media Marketing to our customers.
Social media marketing programs typically center on efforts to create content that attracts attention and encourages readers to share it with their social networks, such as Facebook, Twitter and the many other social media sites that exist today. In effect, a corporate message spreads from user to user, presumably resonating because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with Internet access. Increased communication for businesses fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking websites and BLOGs
Social networking websites allow individuals to interact with one another, building relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites and BLOGs allow individual followers to “re-tweet” or “re-post” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
In the opinion of North Texas Web Design, Social Media Marketing may well be more important and more important than Search Engine Marketing in the years to come.
You can trust North Texas Web Design with all your Social Media Marketing needs! Give us a call …