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The Importance of Having a Website for Local Businesses

The Importance of Having a Website for Local Businesses
March 18, 2020 Mike McLeland

The Importance of Having a Website for Local Businesses

If you own your own business, you may be tempted to use Google My Business for your company website.

We understand that when you’re just starting out, you won’t have a lot of extra money, and you may not think that having a good website matters much when you are just getting started.

However, we can’t stress enough how important it is for even small businesses to have their own websites.

Following is some information on why it is so important for you to have a great website for your small business.

Today’s Consumers Want to See A Website

Whether you are a sole proprietor of your business, or you have a few employees, you may think that you are legitimate. However, research has shown that many customers don’t consider a business as legitimate until they have a website. In fact, market research indicates over 30% of consumers won’t consider doing business with a company that doesn’t have a website. Increasingly, Americans conduct their businesses online, and if you don’t have an online presence, you’re missing out.

Consumers are also searching your company online. Market research indicates over 90% of consumers do research about your company or look for companies online before they shop. Many companies–nearly ⅔–engage and connect with consumers online, which turns into online sales. The average American spends over 23 hours a week online, which can translate into a lot of business for you and your company.

And … It Needs to be A Good Website

When it comes to consumer interaction with your website, a shabbily done website just won’t do. Over three-quarters of consumers note that they decide to purchase from a company after they have looked at their website and interacted with them online. Consumers want to see a website that is well-done and professional looking, in order to ensure that the business plans to be in business for a long time. If your website isn’t professional, it doesn’t reassure customers that you are a serious businessperson who wants to stay in business for years to come. Less than a quarter of consumers will do business with a company that has a shoddy website. In other words, it pays to spend a little money up front for a professionally designed website than try and do it yourself–which may cost you more money in the long run.

If you want a professionally designed website, don’t hesitate to give us a call or reach out to us on our website today.

If you need a “local” web design firm, look no further – just contact North Texas Web Design of McKinney, Texas. We love working with and meeting our North Texas customers.

See what some of our customers say about us!

  • North Texas Web Design delivered every positive expectation you can have for an IT project … coached user definition of desired result, delivered on time, in budget, with an on going operational environment that receives continued support, assistance, and attention … A+

    Guy George of Butterfield Stage

  • We have had the great pleasure of working with Mike McLeland for a number of years now. The quality of our website is fabulous. The true test is of course, does it make the potential clients want to take the time to inquire about our services? It absolutely does this. He created it so that it is easy for that potential client to decide quickly and with ease that they want to know more about us and our services. This is rare because a lot of websites in our industry in particular are extremely hard to move around once you have arrived.Additionally, Mike has a rare quality as a Web Designer. He understands who he can send an email filled with technical terms to and who he shouldn’t. The owner of our company receives the technical emails and I get the total opposite. This makes it so much easier for us to work with him.Lastly, his level of care is, ” Off the Charts!” There I no other way to describe it.I hope a lot of other businesses use his services.

    By Pamela Hackley of H1 Construction

  • The most important thing these days is SERVICE…period. That is, a company provides it, or they don’t! Now don’t get taken like we all have, there are many levels of service from basically nothing (“are you sure you have the device plugged IN and turned ON?” or “I can’t understand what you are saying, can you speak English? or do you even know how to spell WEB PAGE?….totally useless service) to placing the service call, having a human answer the phone that can speak and understand English without a “out on the edge” accent and expeditiously remediate the problem! One that is with you the entire way. In my opinion PWD/NTWD provides the highest level.I have been with NTWD for about 5 years with several Web Sites and numerous email accounts and yes I did have a glitsh, well more it was a change of server. I was on the phone with them and the problem was resolved, just like that! It wasn’t really a problem but a change in configuration, even better.The next most important thing is quality. NTWD provides top quality work. Basically anyone can build a web page or host data or email. Mike at NTWD delivers the best that is possible, always there and only a phone call away….if you happen to need help. SECURITY????? That is a big concern and should be of everyone! I am totally concerned about security but not with my NTWD services. I know they are covered, Mike keeps up with technology.I have a choice and so do you. You want to have a strong and SAFE site and service? Do not go any further, simply go to NTWD. As an overall package (design and service), there is none better.Dang I forgot to mention money, fees, skins, bucks, green backs, dough, bread….etc. You want a strong quality product (and service) for a very reasonable price……. The work is done for you. Go to NTWD. Don’t go anywhere else. If you already have, get your tail to NTWD as soon as you can.

    By Gordon McAleb of Einstein Engineering