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The Importance of Having a Website for Local Businesses

The Importance of Having a Website for Local Businesses
March 18, 2020 Mike McLeland

The Importance of Having a Website for Local Businesses

If you own your own business, you may be tempted to use Google My Business for your company website.

We understand that when you’re just starting out, you won’t have a lot of extra money, and you may not think that having a good website matters much when you are just getting started.

However, we can’t stress enough how important it is for even small businesses to have their own websites.

Following is some information on why it is so important for you to have a great website for your small business.

Today’s Consumers Want to See A Website

Whether you are a sole proprietor of your business, or you have a few employees, you may think that you are legitimate. However, research has shown that many customers don’t consider a business as legitimate until they have a website. In fact, market research indicates over 30% of consumers won’t consider doing business with a company that doesn’t have a website. Increasingly, Americans conduct their businesses online, and if you don’t have an online presence, you’re missing out.

Consumers are also searching your company online. Market research indicates over 90% of consumers do research about your company or look for companies online before they shop. Many companies–nearly ⅔–engage and connect with consumers online, which turns into online sales. The average American spends over 23 hours a week online, which can translate into a lot of business for you and your company.

And … It Needs to be A Good Website

When it comes to consumer interaction with your website, a shabbily done website just won’t do. Over three-quarters of consumers note that they decide to purchase from a company after they have looked at their website and interacted with them online. Consumers want to see a website that is well-done and professional looking, in order to ensure that the business plans to be in business for a long time. If your website isn’t professional, it doesn’t reassure customers that you are a serious businessperson who wants to stay in business for years to come. Less than a quarter of consumers will do business with a company that has a shoddy website. In other words, it pays to spend a little money up front for a professionally designed website than try and do it yourself–which may cost you more money in the long run.

If you want a professionally designed website, don’t hesitate to give us a call or reach out to us on our website today.

If you need a “local” web design firm, look no further – just contact North Texas Web Design of McKinney, Texas. We love working with and meeting our North Texas customers.

See what some of our customers say about us!

  • Stellar! Mike and his team overhauled my website lickety split and are always prompt to respond when I need help maintaining the site to make new changes. I appreciate Mike’s personal style of no-nonsense, straight to business, conquer the mountain approach to a goal while at the same time he has a special way to let you know he personally cares about each and every project in a way no other business owner takes time to express.

    Kendra Dickson with Gold Buckle Barrel Horses

  • Mike McLeland at Plano Web Design helped our company build our website many years ago. Not only did he do an exceptional job of guiding us on what works well when designing a website, but has continued to provide excellent advise and service over the years. He always responds immediately to any questions or needs that we have and is always exceptionally helpful with ideas and suggestions.

    By Becky Hary of Speech and OT

  • Over the past 30 years of my career I have had the opportunity to work with a number of IT professionals. I have never worked with someone as good as Mike. He is incredibly responsive even for the smallest requests and makes major changes happen at a very fast pace. I am, repeatedly, impressed every time I have an interaction with him. He is so respectful of his clients and understands, especially with someone like me that has limited IT knowledge and capabilities, how to speak my language so that I understand what is going on. I would highly recommend him for anyone looking to drastically improve their IT capabilities and web design whether it be a small company or a large one.

    By Kim Reed of Mimi’s Wig Boutique