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The value of website statistics (STATS)

The value of website statistics (STATS)
January 19, 2012 Mike McLeland

Allen Web Design, a dba of North Texas Web Design, specializes in custom, affordable and creative website deigns serving customers in Allen, Plano, McKinney and all of Collin County as well as Denton County and Dallas County. We offer a complete range of custom web design services necessary to meet your Internet and e-Commerce needs

One important need often overlooked by both web designers as well as website owners is the value of website statistics (or STATS). Website statistics can provide invaluable information to both you as the owner of the website and me, as your webmaster, if and when we need to make any Search Engine Optimization (SEO) adjustments to your website.

Important STATS data includes:

  • CEO Overview
  • Site Activity
  • Site Usage
  • Site User Information
  • Pages Visited
  • Hourly, Daily, Weekly and Monthly Usage Data
  • Page Entry Data
  • Page Referral Data
  • Exit Page Data
  • Authenticated User Data
  • Return Visits
  • Referring Websites
  • Referring Links
  • Browser Data
  • Smart Phone Data
  • Search Engine Breakdown Data
  • Keyword Phrase Data
  • Search Engine Referral Data
  • Geographic Data

How can a website owner know if the keywords they originally selected are the right keywords?  The answer is that it is impossible without good STATS data.

Allen Web Design offers FREE STATS data for every site we build and host, using the award winning Smarter Stats server based application.  Every website owner has direct access to his/her STATS data and is encouraged to become familiar with their STATS data.  Working collaboratively with us, we can ensure your website is truly optimized.