Website Page Speed, How It Impacts SEO
If you have had a website for a while, you likely know what SEO means and the importance of it. If you are new to the web, SEO stands for Search Engine Optimization. In other words, it is how to make your site more attractive to search engines so you end up on pages 1 to 3 rather than page 100 in a search for products like yours. Many things affect your attractiveness to search engines; popular search terms, frequently updating your site, etc.
Since Google basically has the market share of searches, they set most of the rules that website developers must know to make your site more attractive to Google. From time to time Google changes the rules and if you don’t change your site with it, or have your developer do it for you, you may slip from page 2 to page 20.
One example of this is the frequency with which you update your site. At one time the search robot algorithm wasn’t concerned with how often you updated your site. Why would you? You put your site up, people liked it, you had a decent conversion rate (searches to sales), and your product line hasn’t changed – price included. But Google decided that if you didn’t update your site at a certain frequency rate that your site was stale and fell in the hit rankings. This is why you have blog posts on a regular basis. Your site is updated regularly and the robot knows it. You move back up in the rankings.
One of the things Google changed in the last year was how page speed changes your search rankings. Though how fast your site loads has always been one of the factors that contributed to how Google ranks your site, which affects where you appear in the search results list, they changed the importance of how quickly the page loads for mobile users. Why? Because browsing on a mobile device had remained the top method of web browsing for two years. For those new to a web presence, more people look for your business from a mobile device like a phone than from a fixed location device like a desktop computer. Research indicates that if a page takes more than 5 seconds to load on a mobile device the searcher moves on to another page.
What Can You Do?
Whether you maintain your site yourself or you have someone do it for you, check to see what your page load times are. Pay particular attention to pages with photos. There are tools that will optimize your photos for speed without losing quality. If you want to check your load speed there are free tools out there that can help. Google has a tool that can give you information on what you should optimize and there are other free tools that will test your site’s performance. You can even use those to test your site and your competitor’s. How cool is that?
Using these tools to check your site’s performance is definitely worth it. If you test your site and find it lacking you should hop to it and optimize. If, on the other hand, you have a web designer that you pay to maintain your site, you might want to ask the “What’s up with this?” question. If you don’t get a good answer it may be time to changed developers.
Regardless of whether you maintain the site yourself or have someone do it for you if you need assistance with your site contact North Texas Web Design. We’ll be happy to give you a quote to help you make your website more search robot friendly.
See what some of our customers say about us!
Working with North Texas Web Design has been a great experience. As a client I have been treated with the utmost professionalism and respect. I truly appreciate the trust relationship I have built with Mike and his team. I highly recommend North Texas Web Design for building and maintaining not only a web site, but a web presence for my brand and my company!
Stan Mefford with Just Shoot Safely
Over the past 30 years of my career I have had the opportunity to work with a number of IT professionals. I have never worked with someone as good as Mike. He is incredibly responsive even for the smallest requests and makes major changes happen at a very fast pace. I am, repeatedly, impressed every time I have an interaction with him. He is so respectful of his clients and understands, especially with someone like me that has limited IT knowledge and capabilities, how to speak my language so that I understand what is going on. I would highly recommend him for anyone looking to drastically improve their IT capabilities and web design whether it be a small company or a large one.
By Kim Reed of Mimi’s Wig Boutique
The most important thing these days is SERVICE…period. That is, a company provides it, or they don’t! Now don’t get taken like we all have, there are many levels of service from basically nothing (“are you sure you have the device plugged IN and turned ON?” or “I can’t understand what you are saying, can you speak English? or do you even know how to spell WEB PAGE?….totally useless service) to placing the service call, having a human answer the phone that can speak and understand English without a “out on the edge” accent and expeditiously remediate the problem! One that is with you the entire way. In my opinion PWD/NTWD provides the highest level.I have been with NTWD for about 5 years with several Web Sites and numerous email accounts and yes I did have a glitsh, well more it was a change of server. I was on the phone with them and the problem was resolved, just like that! It wasn’t really a problem but a change in configuration, even better.The next most important thing is quality. NTWD provides top quality work. Basically anyone can build a web page or host data or email. Mike at NTWD delivers the best that is possible, always there and only a phone call away….if you happen to need help. SECURITY????? That is a big concern and should be of everyone! I am totally concerned about security but not with my NTWD services. I know they are covered, Mike keeps up with technology.I have a choice and so do you. You want to have a strong and SAFE site and service? Do not go any further, simply go to NTWD. As an overall package (design and service), there is none better.Dang I forgot to mention money, fees, skins, bucks, green backs, dough, bread….etc. You want a strong quality product (and service) for a very reasonable price……. The work is done for you. Go to NTWD. Don’t go anywhere else. If you already have, get your tail to NTWD as soon as you can.
By Gordon McAleb of Einstein Engineering