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When Just Building a Website can become a Problem

When Just Building a Website can become a Problem
March 24, 2020 Mike McLeland

When “Just” Building A Website Can Become a Problem

New business owners need a great-looking website now more than ever before, but you want to be sure that you get your money’s worth. A professional website is only as good as its traffic and promotion.

Now that you have a website designed, what do you do with it? We have some suggestions for you.

There Are Rules for Promoting Your Website

Once you have a website design, your business will appear on Google searches as well as in other search engines if you follow the rules for website promotion.

First, you need to make sure that you are active on social media for your business. If you haven’t done it already, you need to create social media accounts on Facebook, Instagram, Twitter, LinkedIn, and Snapchat–to name a few. Some businesses even make accounts for TikTok videos, depending on what kind of business you have.

You also need to post regularly on your business social media accounts. You also can link your business to your personal social accounts as well. The more you create links for your business, the more customers will click on your website.

Speaking of Clicks …

There are lots of ways that you can promote your business by using blogs, landing pages and other promotional articles. If you belong to a business organization, you may be able to write an article about your business, and link to your company which means that audiences may go and visit your website. The more you can promote your business across multiple pages and platforms, the higher your business appears on search engines.

SEO is important as well. Search Engine Optimization (SEO) means that for each business, there are key words that businesses use as part of their language. For example, if you owned a small movie theater, you may use movies, theaters, refreshments, coming attractions, and movie previews as part of your keywords. People use search engines to look for answers to questions. The more SEO words you use, the higher your business appears in the rankings. There is a trick to ranking high in the listings using SEO keywords, however. You want your text to sound genuine and authentic, because customers get turned off by text that sounds artificial.

If you need help optimizing your business website, contact us today and let us help you make your business listing on the web a showstopper. We love helping businesses enter the digital age in a big way. 

See what some of our customers say about us!

  • Mike McLeland at Plano Web Design helped our company build our website many years ago. Not only did he do an exceptional job of guiding us on what works well when designing a website, but has continued to provide excellent advise and service over the years. He always responds immediately to any questions or needs that we have and is always exceptionally helpful with ideas and suggestions.

    By Becky Hary of Speech and OT

  • The most important thing these days is SERVICE…period. That is, a company provides it, or they don’t! Now don’t get taken like we all have, there are many levels of service from basically nothing (“are you sure you have the device plugged IN and turned ON?” or “I can’t understand what you are saying, can you speak English? or do you even know how to spell WEB PAGE?….totally useless service) to placing the service call, having a human answer the phone that can speak and understand English without a “out on the edge” accent and expeditiously remediate the problem! One that is with you the entire way. In my opinion PWD/NTWD provides the highest level.I have been with NTWD for about 5 years with several Web Sites and numerous email accounts and yes I did have a glitsh, well more it was a change of server. I was on the phone with them and the problem was resolved, just like that! It wasn’t really a problem but a change in configuration, even better.The next most important thing is quality. NTWD provides top quality work. Basically anyone can build a web page or host data or email. Mike at NTWD delivers the best that is possible, always there and only a phone call away….if you happen to need help. SECURITY????? That is a big concern and should be of everyone! I am totally concerned about security but not with my NTWD services. I know they are covered, Mike keeps up with technology.I have a choice and so do you. You want to have a strong and SAFE site and service? Do not go any further, simply go to NTWD. As an overall package (design and service), there is none better.Dang I forgot to mention money, fees, skins, bucks, green backs, dough, bread….etc. You want a strong quality product (and service) for a very reasonable price……. The work is done for you. Go to NTWD. Don’t go anywhere else. If you already have, get your tail to NTWD as soon as you can.

    By Gordon McAleb of Einstein Engineering

  • We came to North Texas Web Design as a new company offering products which are most often searched for on the web. Our website has been one of our most valuable business tools, as we knew it would be. Mike and his team worked very hard to understand our business and the challenges we faced in a very competitive market. I couldn’t be happier with our decision to choose them to design our website. We’re very proud of it and they are always there when we need to add products or make any changes to the site. We made a great decision to use North Texas Web Design and it pays off for us daily.

    US Eco Solutions