Why a Website is So Important to Startup Companies
Startup companies are basically new ventures looking to cement their place in a particular industry. Today, startups exist in nearly every industry there is. They usually present a new and often better way to do things. In such an environment, a business needs to place itself to be recognized properly. As such, a website is an integral part of the process.
So why do startups need a website?
Central to Branding
Branding is quite important when it comes to the success of any company, big or small. Successful branding will often mean that people can quickly identify your services or products very fast and get a clear picture of what the startup is all about.
Today, the first place consumers go to get information on any business is on the internet. That is why you must curate what they’ll find on the website.
The Competition Has a Website
Industries are different, but competition is always constant. When creating content for a website, experts make sure to use certain keywords to help search engines easily locate their site amidst the billions of websites already online.
Having a website ensures that you are visible online and can properly rank in search engine results, which are very important in today’s world. Statistics have shown that 93% of purchase decisions often begin with search engines. It’s therefore quite unwise to ignore this.
Access to eCommerce Clients
One thing that’s very apparent to every retailer in the world is the power of selling your wares online. Companies such as Amazon, Walmart, Costco, and others have revenues in the millions from online sales. As such, a startup can benefit immensely by selling its wares on their website. Since it’s going to be a niche market, in the beginning, they can easily serve their customers without relying on third-party companies to fulfill their orders. As the numbers grow, they can involve bigger distributors to ensure deliveries are made on time.
Shows Your Professionalism
Your site is often the first place someone searching for information will go looking. The way a website looks and feels will tell your visitors a lot about who you are as a company and the values you present. For instance, companies with nice and functional websites often create a sense of trust since they seem authentic. Furthermore, a highly functional and responsive website conveys seriousness and dedication, which a client can trust. Although you might have a very good reputation amongst your word of mouth clients, but not having a proper website will do your brand more harm than good.
For a startup to succeed today, a website is indeed a necessity. If you are looking for professionals to get your website going, then we at North Texas Web Design have you covered. Whether you are from Dallas, Denton, Tarrant, Collin, or Grayson County, we’ll make sure you have the best value for money anywhere!
See what some of our customers say about us!
North Texas Web Design delivered every positive expectation you can have for an IT project … coached user definition of desired result, delivered on time, in budget, with an on going operational environment that receives continued support, assistance, and attention … A+
Guy George of Butterfield Stage
Working with Mike and North Texas Web Design was a great experience. They were able to create my website with the exact same graphic design and requirements I gave them, and it only took them a couple of days. I appreciate the professionalism and the wiliness to listen to my picky demands. My website looks just the way I envision it. I look forward to continue this relationship for future updates. I’m also happy to give some great references to a couple of my buddies for their websites.
Over the past 30 years of my career I have had the opportunity to work with a number of IT professionals. I have never worked with someone as good as Mike. He is incredibly responsive even for the smallest requests and makes major changes happen at a very fast pace. I am, repeatedly, impressed every time I have an interaction with him. He is so respectful of his clients and understands, especially with someone like me that has limited IT knowledge and capabilities, how to speak my language so that I understand what is going on. I would highly recommend him for anyone looking to drastically improve their IT capabilities and web design whether it be a small company or a large one.
By Kim Reed of Mimi’s Wig Boutique