Why a Website is So Important to Startup Companies

Why a Website is So Important to Startup Companies
November 23, 2020 Mike McLeland

Why a Website is So Important to Startup Companies

Startup companies are basically new ventures looking to cement their place in a particular industry. Today, startups exist in nearly every industry there is. They usually present a new and often better way to do things. In such an environment, a business needs to place itself to be recognized properly. As such, a website is an integral part of the process.

So why do startups need a website?

Central to Branding

Branding is quite important when it comes to the success of any company, big or small. Successful branding will often mean that people can quickly identify your services or products very fast and get a clear picture of what the startup is all about.

Today, the first place consumers go to get information on any business is on the internet. That is why you must curate what they’ll find on the website.

The Competition Has a Website

Industries are different, but competition is always constant. When creating content for a website, experts make sure to use certain keywords to help search engines easily locate their site amidst the billions of websites already online.

Having a website ensures that you are visible online and can properly rank in search engine results, which are very important in today’s world. Statistics have shown that 93% of purchase decisions often begin with search engines. It’s therefore quite unwise to ignore this.

Access to eCommerce Clients

One thing that’s very apparent to every retailer in the world is the power of selling your wares online. Companies such as Amazon, Walmart, Costco, and others have revenues in the millions from online sales. As such, a startup can benefit immensely by selling its wares on their website. Since it’s going to be a niche market, in the beginning, they can easily serve their customers without relying on third-party companies to fulfill their orders. As the numbers grow, they can involve bigger distributors to ensure deliveries are made on time.

Shows Your Professionalism

Your site is often the first place someone searching for information will go looking. The way a website looks and feels will tell your visitors a lot about who you are as a company and the values you present. For instance, companies with nice and functional websites often create a sense of trust since they seem authentic. Furthermore, a highly functional and responsive website conveys seriousness and dedication, which a client can trust. Although you might have a very good reputation amongst your word of mouth clients, but not having a proper website will do your brand more harm than good.

For a startup to succeed today, a website is indeed a necessity. If you are looking for professionals to get your website going, then we at North Texas Web Design have you covered. Whether you are from Dallas, Denton, Tarrant, Collin, or Grayson County, we’ll make sure you have the best value for money anywhere!

See what some of our customers say about us!

  • Over the past 30 years of my career I have had the opportunity to work with a number of IT professionals. I have never worked with someone as good as Mike. He is incredibly responsive even for the smallest requests and makes major changes happen at a very fast pace. I am, repeatedly, impressed every time I have an interaction with him. He is so respectful of his clients and understands, especially with someone like me that has limited IT knowledge and capabilities, how to speak my language so that I understand what is going on. I would highly recommend him for anyone looking to drastically improve their IT capabilities and web design whether it be a small company or a large one.

    By Kim Reed of Mimi’s Wig Boutique

  • Working with North Texas Web Design has been a great experience. As a client I have been treated with the utmost professionalism and respect. I truly appreciate the trust relationship I have built with Mike and his team. I highly recommend North Texas Web Design for building and maintaining not only a web site, but a web presence for my brand and my company!

    Stan Mefford with Just Shoot Safely

  • We have had the great pleasure of working with Mike McLeland for a number of years now. The quality of our website is fabulous. The true test is of course, does it make the potential clients want to take the time to inquire about our services? It absolutely does this. He created it so that it is easy for that potential client to decide quickly and with ease that they want to know more about us and our services. This is rare because a lot of websites in our industry in particular are extremely hard to move around once you have arrived.Additionally, Mike has a rare quality as a Web Designer. He understands who he can send an email filled with technical terms to and who he shouldn’t. The owner of our company receives the technical emails and I get the total opposite. This makes it so much easier for us to work with him.Lastly, his level of care is, ” Off the Charts!” There I no other way to describe it.I hope a lot of other businesses use his services.

    By Pamela Hackley of H1 Construction