Google relies on a series of complex algorithms to deliver correct results to its users on different subjects. One of the most essential factors in this algorithm is how fresh content on any particular website is. Having new content was not a priority a year or so ago. However, as people’s need for the latest and most relevant information persisted, so did Google’s need for fresh content.

The Freshness Algorithm

A couple of years ago, a website that updated content a couple of times a month would have been considered as fresh. In today’s world, however, the game is on a different level. For a website to be ranked as fresh, it needs to have new content about five or more times a week. Since you are not trying to rank various pages on your site using one keyword, you must keep the new content within the previously indexed topic’s bounds. This way, there is a continuation of sorts, meaning that every page will continue to rank as it should, thereby preventing content cannibalization on your website.

Fresh Content

To keep your position or, better yet, rank higher in search engine results, you need to have a constant flow of fresh content onto your website. Therefore, for your pages to rank well for particular keywords, you need to ensure that there is new content coming in. Although creating new content is not that easy in some instances, you can decide to spruce up older pieces to make it more relevant. A website page that hasn’t been updated in a while is often deemed old. For this reason, sites with newer information are given preference.

Social Media

Social media is also a huge part of keeping things in tip-top shape. Today, it’s one of the most important ranking signals on search engine algorithms because social media is fluid and almost always updated. This means that you can improve a page’s ranking by simply sharing content onto social media, which people can then use to head over to your page. This process shows Google’s algorithms that the content is still relevant and subsequently keeps it well ranked.

When the information needed should be the most recent and updated, many websites are left behind in times such as these. To help businesses stay updated on industry best practices, we at North Texas Web Designs are dedicated to helping our clients develop the best websites and maintain them.

Located in McKinney, TX, we are sure to provide the best for all our clients wherever they may be.

North Texas Web Design of McKinney, Texas, strives to follow all of Google’s latest rules and algorithms. Our passion is helping businesses grow in this digital age.

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