Hello! My name is Mike McLeland and I’m the owner and principle web designer at Allen Web Design – part of North Texas Web Design – specializing in eCommerce web solutions.
Driven in large part by today’s rapidly growing mobile devices, the world of eCommerce is changing at an extraordinarily fast rate. The dependence on mobile web technology has never been stronger. Consumers have quickly adapted to searching for information and buying products from anywhere, with more and more consumers growing comfortable with their mobile devices. Web designers are constantly being challenged to implement mobile integration to their ecommerce designs through responsive designs and mobile add-ons.
Because of the tremendous shift toward mobile dependence and responsive design, simpler web designs are becoming more and more popular. New bold colors and airy white space are replacing complex color gradients and old-style designs. With these changes also comes simpler payment processes and browsing capabilities. See the attached Case Study on how businesses are finding success with new style eCommerce websites.
The growing popularity of social media is also one of the best advantages for eCommerce web based stores. Consumers instantly share products and purchases with friends, which create a huge buying influence. eCommerce sites are beginning to integrate their products and services with Facebook by allowing users to build wish lists on their Facebook accounts, which are then shared with friends – thus sending more traffic to eCommerce sites.
With eCommerce websites, the usability of a website and the ease of quickly finding the right product is critical to the success of the web store and will make a huge difference in terms of sales and revenue. Many effective eCommerce sites use very simple designs in effort to improve usability and simplicity.
At Allen Web Design, we strive hard to stay abreast of all the latest eCommerce design trends. We typically use one of three “3rd party” shopping cart applications, customized specifically for your business or application. The shopping cart is licensed for use on a specific website for the life of the site. There are no monthly or annual charges associated with using “third party” shopping carts, which over a long period of time can save the website owner lots of money.
If you’re looking to launch a new eCommerce website, or if you’re old eCommerce website is outdated and in need of a “new coat of paint”, please consider Allen Web Design.