eCommerce Not Preforming
Is your eCommerce site not performing the way you want it to? Are sales down in your eCommerce store and you want to turn this trend around? Listed below are 6 tips on how to address declining eCommerce revenue.
Refresh your Content
Have a fresh look at your product descriptions. If you saw the product for the first time, would it appeal to you? If not, why not? What would overcome your resistance or hesitancy to look further at this product?
Update your Product Images
If you’ve used the same photos since you launched your eCommerce store, chances are your products may be looking a bit tired. Maybe all you need it to improve your product images, e.g., some “photo shopping”? If you don’t know how to do this, there are many, many photographers who specialize in providing inexpensive product photography.
Solicit Feedback from Customers
Useful feedback from customers not only helps your business, it also makes excellent copy for search engines, especially when the customers use descriptive, search-friendly terms. These terms appear in search results and if you include the customer’s full name and location.
SEO (New or Upgrade)
If you’re not engage in formal SEO – you should be! In today’s environment, you simply cannot launch a website, including any kind of eCommerce store, and simply sit back and watch the cash register ring. If it ever worked that way, it certainly no longer does!
Potential customers may not know about your products simply because they do not come up on Google. Hundreds, if not thousands of online retailers are routinely negatively impacted by Google’s frequent algorithm changes.
Another thing that can help your search engine optimization is broadening your social media reach. You should be active on Facebook and at least one other social media outlet, such as Pinterest. Pinterest is a popular medium for image-heavy products.
Product Bundling
If you sell items that are a natural match such as battery chargers and smartphones, or firearms and magazines, bundling is easy. But what about if your products are essentially standalone products? One option you can consider is to use the old “spend over $X” promotion and people will find something else to add to their cart.
FREE Shipping
It’s an unfortunate fact of life, but many, many customers now want or expect FREE or discounted shipping. Consider building the price of shipping into the price you sell most of your products. For older stock, or stock you no longer want to carry, offer steep discounts, including FREE Shipping. Once you get customers to your website, they can then browse your entire store.
Consider retaining a promotional marketing specialist. Many such specialists may see obvious problems that are preventing consumers from buying your products. These specialists can make a big difference – but beware of the costs of retaining such professionals.
Engage a Professional
Consider retaining a promotional marketing specialist. Many such specialists may see obvious problems that are preventing consumers from buying your products. These specialists can make a big difference – but beware of the costs of retaining such professionals.