In 2003, Google filed a patent that rocked the SEO world, e.g., the Document Scoring Based on Document Content Update, the patent not only offered insight into the mind of the world’s largest search engine, but provided an accurate roadmap of the path Google would take for years to come. Since 2003, the importance of “fresh content” on your website has never been more important!
Search engines (Google) reward websites with Fresh Content by moving them up in the rankings
The value in search engines is that you can find just about anything you are looking for on the web. But, we don’t want to just find anything – we want to find just the “right thing.” To accomplish this, search engines needed a way to identify what listings are considered “good content” and what was not. One identifier, a term called “frequency,” is used to determine how often your website is updated. If a website is updated often, then search engines consider it a consistent source of new information and awards it some points that can help move its listing up in the search results. This is extremely beneficial as it can bring more traffic to your website.
Good search engine rankings are vital for any company that is selling goods or services via an internet site. The process of using regularly updated content to drive visitors to a website is called Search Engine Optimization (SEO). A simple explanation of SEO is that page content is specifically crafted to highlight certain keywords that the search engine will recognize. It will then point visitors to the site containing those keywords within a page, an article or a Landing page. If a website isn’t constantly updated the search engine spider will probably recommend visitors to a competitor’s site who looks to have more relevant content.
So bottom line, giving your visitors a reason to come back will increase the chance of closing a transaction. Think about it – if search engines think your website is outdated because it is never updated, then wouldn’t you think the visitors to your website feel the same? If I visit your website today, then came back next month and nothing has changed, I would probably think that nothing is really happening with your business, that you’re not growing or you’re not keeping up with current trends. This would naturally lead me to question whether or not your product or service was any good – right?
Lastly, there is an increasingly important link between social media marketing and traditional website promotion. If a blog post attracts attention on a website, there’s a good chance that it could be publicized on Twitter, Facebook or in Google+.
We recommend all good sites have a share button to allow readers to publicize a feature or news post that they have found interesting. In addition to this, social media links to interesting articles on a company website or blog will attract customers to a business.
Regular content updates to your website might take 5-30 minutes to complete, but the effort it requires will pay off in major dividends. If you need help with page or article content, just contact North Texas Web Design, located in Plano, Texas.